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Facebook Lab for the Dance Studio E-book


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Quick Overview

With all businesses, one of the most consistent goals is to attract more customers. For the dance studio, we can always use more students. And this 88-page book offers an exciting way to do just that. Written by a dance studio owner of 25 years, Darryl Retter offers some insights on why, and how to advertise on Facebook.

This is the downloadable E-book. Please download to computer, not mobile device.

Facebook Lab for the Dance Studio E-book

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The Dance Studio Toolbox, Book 3 – Facebook Lab for the Dance Studio offers four insightful “how-to classes” aimed directly at the dance studio owner. Considered beginner-intermediate information, this book can take you from rank beginner to an accomplished Facebook Advertiser. Recognizing the different way of advertising that Facebook allows is the first step in understanding this very powerful tool to build the student body at your dance studio. Once you understand these principles, you can create your first Facebook ad in under 10 minutes!

This Issue Includes Four Classes:

Facebook: The Advertisers Dream

  • The Advertising Game Changer
  • Interruptive vs. Permission Based Advertising
  • Privacy? Hilarious
  • Offline vs. Online Advertising
  • Promotion vs. Advertising
  • Stats 

Knowing Your Way Around Facebook

  • Your Profile Setup
  • Your Profile Picture
  • Your Profile Cover Photo
  • Managing Profile Sections
  • Let The People Know
  • Your Page Setup
  • Your Business Profile Picture
  • Your Business Cover Photo
  • Managing Page Sections
  • Reach Out For Fans
  • Leveraging Other Social Media 

Creating Eye-Catching Content

  • The Importance of Engagement
  • Types of Content
  • The New Branding Rule
  • Test Test Test

Advertise Now

  • The Organic Ad
  • “Promote Local Business”
  • Boosting a Post
  • Newsfeed Picture  & Video Ads
  • Analytics & Page Rolls

Darryl Retter has owned and operated Retter’s Academy of Dance with wife Linda Bernabei Retter in the Los Angeles area for nearly 25 years. He writes from the wisdom that only experience can offer. Along with operating the Dance Studio, Darryl has taught business classes for the dance studio owners for over 20 years. Working with literally thousands of studios, as well as his new one-on-one Studio Business Coaching sessions, Darryl has come to realize that there are very few NEW challenges for the dance studio owner. These challenges have always been there, and Darryl wants to help you push through them. His main goal is summed up by one of his often-said statements, “I want the Studio to work for you, not the other way around”. 

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